Media kit

Mush Kitchen portrait

Mush Kitchen

FoodRecipesHome CookingLifestyle Verified

Creative, accessible recipes and high-intent food content focused on comfort food and culinary inspiration.

Book creator

741,662

Total followers across 3 platforms

650K@mush.kitchen
85.7K@mush.kitchen
5.6K@mush.kitchen
Metrics as of 18-08-2026 17:39 UTCUpdated 13 hours ago via platform APIs

Trusted by

Past brand partners

ProCook logoProCook
Le Creuset logoLe Creuset
Inch's Cider logoInch's Cider
Katto Knives logoKatto Knives
Cape Herb & Spice logoCape Herb & Spice
Shark Ninja logoShark Ninja

Rates

Rate card

Usage rights

Organic posting is included. Paid usage and whitelisting are added as an uplift on every package fee — select a term to update all pricing below.

IG Reel

Base: £5,500 | Usage (Organic): £0

30-60s organic Instagram Reel feature with brand tag and caption mention.

Total price

£5,500

IG Story Set

Base: £1,000 | Usage (Organic): £0

3-frame Instagram Story set with link sticker and brand tag.

Total price

£1,000

TikTok

Base: £3,500 | Usage (Organic): £0

Native TikTok video with brand integration and caption mention.

Total price

£3,500

YouTube Short

Base: £2,000 | Usage (Organic): £0

Vertical YouTube Short with brand feature and description link.

Total price

£2,000

Facebook Reel

Base: £2,000 | Usage (Organic): £0

Facebook Reel posted to page with brand tag and caption mention.

Total price

£2,000

Full Cross-Platform

Base: £8,000 | Usage (Organic): £0

One hero video posted across Instagram, TikTok, YouTube Shorts and Facebook, plus Story set.

Total price

£8,000

Book creator

Bundled and long-term partnership pricing available — rates exclude VAT and paid media usage.

Performance

Platform analytics

Instagram @mush.kitchen

Last synced 13 hours ago · Reporting period: last 30 days

Followers

650,322

Engagement rate

11.2%

Based on interactions per view

Avg. views / post

1.2M

Unique accounts reached

Avg. likes / post

129K

Gender split

53.2%

male

  • Male53.2%
  • Female46.8%

Age distribution

13-171.2%
18-2412.8%
25-3443.0%
35-4426.4%
45-549.7%
55-644.3%
65+2.5%

Top countries

United States16.7%
South Africa14.5%
United Kingdom7.5%
Brazil4.3%
Australia3.9%

Top cities

Cape Town3.8%
London1.2%
Johannesburg1.1%
Pretoria0.9%
Sydney0.8%

Contact

Let's work together

For partnerships, campaigns and collaborations in food, recipes, home cooking, lifestyle:

Get in touch